During its history,Â Jankelevich & Zaninovic has dealt with multiple communicational crisis, amongst them the case of CDF (the National Football Channel).
During 2003 Claro&Asociados along the ANFP (National Professional Football Association), acquired the television broadcasting rights for the National Championship. CDF began its operations and national TV channels decided to gather as a group and appeal to the right of access to information, thus not accepting to pay for a service they considered that should be free, using the argument of â€œnot depriving chilean people of footballâ€.Â
So started â€œGoal Warsâ€ y the agency was sought when the crisis was at full development.
The role ofÂ Jankelevich & Zaninovic was to push through with a strong damage control campaign, which included the following actions:Â
Analysis of the situation and of the standpoint of all the groups envolved.
CDF and ANFP alignment in key messagesÂ to media: â€œNo information rights have been infringed, it is a business model used in the countries (Argentina and Spain).
Anticipating two fronts, the public opinion and legal, Jankelevich & Zaninovic got in touch with the Government Spokesman in office and organised a with the CEO of CDF, Jorge Claro, so both could understand each otherâ€™s point of view.
Leaders of opinion concerning sports and football were reached to let them know CDFâ€™s arguments.Â
Interviews with the media (written and radio, since the national TV channels continued its informational blockade to any news regarding this issue).Â Â
Effective damage control.Â
In matter of days, CDFâ€™s arguments were presented to the press, to influencers and authorities, so the frequency of â€œbad pressâ€ diminished, some leaders of opinion even supported CDFâ€™s stands.Â
Goverment representatives and the in-office Spokesman were convinced of CDFâ€™s propper procedures expressing that the matter had to be resolved between the parts envolved. Â
Key CDF messages and stands were effectively delivered through the interviews of its CEO.Â
At the present time, CDF still operates regularly and the national TV channels respect CDFâ€™s right to charge for the images of the National Football Championship.Â